I wanted a website, I liked this URL so here it is. It makes sense for a Marketing Academic who lives off of revolving fixed term contracts to have their own website - so here it is.

You might be here because you're a colleague, a student, a businessperson, an interested family member or some other form of acquaintance. You might have even got hold of a guitar pick with this URL on it. However you got here, welcome.

What's with the guitar pick? Well, I suppose it could mean "pick me" but it doesn't really. Truth is I just liked it as a cool little promo and a good mate of mine makes the things. And now I have personalised guitar picks for myself.

I work as a marketing academic (teaching, academic research, commercial research) in a G08 (Australian sandstone) university and have spent the last seven years learning to slow down, step back, and think carefully about the problem in front of me. I like to think that's a sensible way to address complex problems.

I can do research for you; I've run focus groups and indepth interviews, I've done a heap in quantitative analysis for businesses using data they have readily available, and world class marketing models. Most importantly, if you have me doing research for you, then you can be sure that I'll be answering questions that are relevant to your business, using the most appropriate methods.

But you might simply want to chat, and you may or may not be a business owner. To be honest I simply wanted a web presence. I like marketing and I like science . And I really like talking about interesting questions.

Cullen Habel

research@marketingscience.com.au u

Latest little conjecture - different types of brand growth

Take a look at this - it's a raw result, inspired by a great colleague of mine, Prof Malcolm Wright at UniSA and it is quirky. He put this chart up at marketing week, and it was interesting....

Yes I know the graphics are crappy. I'll work that out soon. Click on the Image to see a bit more about it...

Why Marketing Science?

My recent history in academia has given me a great respect for a scientific approach to thinking about marketing. Think of what the original physical scientists did - they watched what was going on, came up with their own ideas about what was happening and then tested those ideas.

I believe in the value of research and in the power of observation when it comes to research. Some of the tools we use might be sophisticated, but the principle remains - the interaction of theory and data gives us real insight.

Why "Independent"?

Nobody owns the concepts of marketing science; I threw the word "independent" in there to reflect that. I'm hoping this website might eventually be more than simply a showcase for Cullen's latest work, and I might host working papers from my friends in the marketing world. Who knows, we'll see.